September 28, 2008

FIREPROOF'S Opening Weekend

I've been curious to see how the opening weekend has gone thus far. Sweetheart and I celebrated 17 years since our first date with a trip to a Friday night showing. It was Great! So, I just could not help but share the info from their blog about the success it has had this weekend. Here's a portion....

"Thank You ... Thank You ... Thank GOD! Throughout 2008, you have followed the behind-the-scenes story of FIREPROOF, an action-packed love story about a fireman, his wife ... and a marriage worth rescuing. Friday, on opening day, you experienced the movie firsthand. With friends and family, with small groups and entire churches, you went. And laughter, tears, and cheers filled 839 theaters across the country.

Today, as movie-industry insiders look at all of the statistical data from yesterday, they are trying to figure out how in the world a movie they didn't even know about was one of the most popular movies in the country on Friday. That's right: FIREPROOF was the No. 3 movie in America yesterday! You have thoroughly confounded Hollywood.

Will FIREPROOF stay No. 3 the rest of Opening Weekend? By industry standards, it seems extremely unlikely. The next five movies that finished behind FIREPROOF are playing on approximately 2,500 screens each. So the key is that people like us keep showing up at movie theaters, both today and tomorrow. Let's show Hollywood that FIREPROOF is the kind of movie you will support. Let them know that this is more than a movie ... it's a movement. As we found out with Facing the Giants two years ago and FIREPROOF last night, with God, all things are possible ... even in the movie industry. Make that especially in the movie industry.Thank you! And thanks for continuing to support FIREPROOF on this all-important weekend."

I must admit that as thrilled as I was with FIREPROOF, I don't expect or even want this kind of movie from Hollywood. How can we expect ungodly actors, directors, etc to understand or produce what our brothers and sisters at Sherwood have done? Part of what made the movie so awesome to me was knowing that those involved were not just earning a paycheck. They believed in what they were doing... and in a way, what they were "preaching."

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